|| About us. ||


// norm. is a Utah based clothing store. Our mission and goal is to create the best premium basics for babies and toddlers. As parents of 2 toddlers, we have had the hardest time finding simple, high-quality toddler clothes without all of the dinosaur & car designs. So we decided to create a line ourselves.

But we didn't want to create just any line of clothes. We wanted our clothes to make an impact. So we decided that with every order, we'd give $1 back to kids in need. Every order provides 10 meals! Learn more about how we give back: norm. gives back.

If there’s anything you’d like us to improve to make your shopping experience better, please let us know. Thank you for your support. Happy shopping & happy parenting. \\

sawyer | owner & ceo | taylor | co-founder

Shop our toddler basics: norm. basics.

// Be yourself.